Content Marketing- the best awareness tool

“Quantity produces quality. If you only write a few things, you're doomed”- these are the very fine words from Ray Bradbury, author of the renowned ‘Fahrenheit 451’, a dystopian novel. Writing is certainly an ideal approach to express as well as the least difficult and best method for spreading. Content marketing is a way to spread valuable and relevant information to the readers in a less time.
Examine that heap of leaflets and magazines lying in one corner of the room. Do you even bother to go through the same? Very few do! Similarly, not many get time to go through each and every advertisement flashing in the television. Hence, continuously conventional methods for promoting are, no doubt pushed away and new strategies to keep the viewers fascinated are intimated upon.

 Internet is the best and most reliable wellspring of information. There is no need to listen to that annoying salesman ten times in a day, less telemarketing calls and more freedom to surf what one desire. Marketo, the most successful marketing company solely relies on its content marketing strategies. These may take the form of vlogs (videos conveying relevant message), blogs, whitepapers, articles, SEO writing (or what they say Search Engine Optimization), infographics, case studies and much more. A decent content should make the reader stop and read the matter thoroughly. Content marketing tells you the present and there is no other option than believing what is shown. This within itself is one such advantage wherein a seller can build trust and loyalty among the users. Moreover, it costs just a fraction of what traditional marketing methods cost.  
A huge part is played by the social media that aids in sharing of the content to a substantial crowd. Inbound marketing is yet another form of content marketing that acquires more traffic to the site based on the quality of content. For the content to attract customers, it merely does not have to be accompanied with fluent English, but a rich source of keywords most often searched for across the internet. This is referred to as the Search Engine Optimization or SEO writing. Earlier, all these were considered to be separate entities, but with time evolving and the need for a better description, all have to be clubbed. This result in a content that is not just keyword rich but also what the public demands. With Google Adsense offering Pay per Click revenue, more and more ideas for a better article and blogs have come into this industry. Incorporating fancy infographics and GIFs into the blogs or articles to make it appealing to the readers is gradually becoming a common trend. It surely has benefited the sellers that make a good profit through this.

To conclude, content marketing since its birth has helped mankind in every possible way to deliver the most significant and curated information. A network of trust and loyalty has developed since then and continues till the date with content marketing preferred by 80% of the people over conventional marketing methods.