Unlock your senses and wake up. Everyday thousands of those tiny eyes are shut even before they see the world. Stop female foeticide/infanticide. Love a girl child for she will open those doors which were shut on your face. With this campaign, help me reach every corner of the world and spread the message #savethegirlchild.

Content Marketing- the best awareness tool

“Quantity produces quality. If you only write a few things, you're doomed”- these are the very fine words from Ray Bradbury, author of the renowned ‘Fahrenheit 451’, a dystopian novel. Writing is certainly an ideal approach to express as well as the least difficult and best method for spreading. Content marketing is a way to spread valuable and relevant information to the readers in a less time.
Examine that heap of leaflets and magazines lying in one corner of the room. Do you even bother to go through the same? Very few do! Similarly, not many get time to go through each and every advertisement flashing in the television. Hence, continuously conventional methods for promoting are, no doubt pushed away and new strategies to keep the viewers fascinated are intimated upon.

The Rising Power

The women constitute about 50% of the world’s population, but still sadly many countries show disproportionate gender balance. India is one such nation where the child sex ratio is not even 900 females to 1000 males now. On a daily basis, newspapers and TV channels are flooded with the greatest troubles that a woman is subjected to. Women have been a subject of cruelty since times immemorial and nothing significant has been done yet. Not much of efforts have been taken till now to balance this inequality of gender. Though, a significant rise in education has been accompanied by people accepting a “girl child”, still a visible part remains under the clutches of female infanticide. Besides, sexual harassment, domestic violence, rapes, molestations, dowry are yet another aspect of torture on women. When even the nature transfers 50% of Chromosomal genes from the mother and 50% from the father, then why do we as a mortal being need to discriminate this rule?